New Commercial Partnership

England Beach Soccer Association Ltd Announces New Commercial Partnership with Ben Smith of Donis 🤝

England Beach Soccer has announced a new threeyear commercial partnership with Ben Smith, who will serve as the organisation’s exclusive commercial partner. The agreement strengthens EBSA’s ambition to elevate the commercial profile of beach soccer across England and expand opportunities for both the men’s and women’s national programmes.🦁

Under the partnership, Ben Smith will “identify, develop, and present commercial opportunities to EBS for approval”, supporting EBSA’s longterm strategy to grow the sport’s visibility, secure new brand relationships, and enhance commercial value across domestic and international activity.

The agreement also includes a performancelinked renewal option based on agreed KPIs, including securing annual team sponsorships and event partners across the domestic beach soccer calendar. 📈

EBSA Leadership Quote: 🗣️

Luke Kerr, Executive Director “England Beach Soccer Association, said: “Partnering with Ben Smith marks an important step in accelerating the commercial growth of England Beach Soccer. We’re building strong foundations across both our men’s and women’s programmes, and having a dedicated commercial partner who understands our ambition is invaluable. Ben brings energy, professionalism and a proven ability to open doors, and we’re excited about what we can achieve together over the next three years.”

Ben Smith added: “I am proud to partner with England Beach Soccer at such a pivotal moment. The sport has huge untapped potential in the UK, and our goal is clear: to help deliver a global FIFA‑registered event on home soil during my tenure, creating a landmark moment for the game.

We’re also committed to taking beach soccer into new towns and cities, growing visibility, participation, and commercial opportunity nationwide. The vision shown by the EBSA leadership is exceptional, and I look forward to working closely with Luke Kerr and the team to elevate the sport’s presence across the UK and beyond.”

#beachsoccer #partnership